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Ever since it introduced its popular Razr phone, Motorola has done everything it can to capitalize on two trends: thin phones, and a vowel-dropping naming convention. After the Razr and the bizarrely named Krzr, Motorola now gives us the Rizr Z3 (it's a slider phone, so it rises up, get it?). While we thought the pretty Krzr put the Razr's design to shame, we now realize that we spoke too soon. In fact, it's the Rizr that should compete in a cell phone beauty contest. Yes, we're focusing on design here, but even Motorola admits that all of its thin handsets are design-first models. Fortunately the Rizr also offers decent call quality, and while its feature set offers nothing new, it's still pretty respectable.